Kitsch is the theme and foam is the star. Set designers and prop stylists have embraced the playful and organic aesthetic of this squishy, unassuming industrial product. Primarily chosen in soft and whimsical shades of pinky pastel, the textured material adds contemporary composition and contradictory elements. In the work of Central Saint Martin’s student Desiree Laidler, the visual opposites of latex and foam become wearable symbols of juxtaposition.

Credits include: photographers Jack Clark, Lonneke van der Palen, Mate Moro, Dina Lun; set design by Gemma Tickle and Anna Lomax; and design by Desiree Laidler and Roos Gomperts.

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